The Mac Pro is an important symbol, but you probably shouldn’t buy it

The Mac Pro is an important symbol, but you probably shouldn’t buy it

The new Mac Pro is coming very, very soon—in the next couple of weeks, if we hold Apple to the astronomical definition of “coming this fall.” It’s safe to say that this is the most anticipated Mac in history—if only because its existence was pre-announced more than two and a half years ago, with the specifics following six months ago.

The Mac Pro is important and it’s platform defining. And unless you’re someone in the extreme high end of the Mac market, you will never use one. It’s a bundle of expectations built on a precision stainless steel space frame and sheathed in a machined aluminum housing.

What the Mac Pro is

The Mac Pro is, more than anything else, a symbol. I’ve seen it likened to a halo car from an automaker—an expensive and largely impractical vehicle that almost nobody will buy, but which still makes consumers more enthusiastic about that brand.

There’s something to that. Back in 2017, people were really questioning Apple’s commitment to the Mac. The arrival of a poorly received laptop redesign was coupled with Mac Pro and Mac mini models that hadn’t been updated in years. This led Apple to the remarkable move of calling journalists to Cupertino to emphasize its commitment to the Mac.

There was a time when Apple’s high-end tower computer was a mainstream Mac, the choice of professionals, yes, but also enthusiasts who wanted more power than a consumer Mac could deliver. But over time, the iMac was transformed from a low-end, low-cost consumer Mac to a powerful desktop system that offered more than enough power for almost any use.

Apple

That means the Mac Pro fills a slot that used to be meaningful for a whole lot of Mac users, even though it’s not a computer they’d ever consider buying today. I don’t think the Mac Pro has lost its status as a symbol of everything the Mac can be, and a representative of Apple’s commitment to pushing the platform forward.

apple final cut pro x mac pro Apple

Then there’s the high-end professional market, one that’s been starving for a reimagined Mac Pro for years. Yes, over the years many of Apple’s pro users have realized that other Macs exist that can more than adequately address their needs. The new Mac mini and the iMac Pro can get almost everyone there—and the 16-inch MacBook Pro offers similar performance in a portable. But there remain the users at the very highest end of the spectrum who demand power, and performance, and expansion capabilities, and they were unsatisfied.

Does Apple need these users? Could it simply wash its hands of that high-end market, especially for video production, and survive?

via Macworld https://www.macworld.com/article/3487723/the-mac-pro-is-an-important-symbol-but-you-probably-shouldnt-buy-it.html#tk.rss_all
link : https://www.macworld.com/article/3487723/the-mac-pro-is-an-important-symbol-but-you-probably-shouldnt-buy-it.html#tk.rss_all
December 4, 2019 at 08:46PM

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