Klarna study shows millennials, Gen Z shoppers still value in-store experience

Klarna study shows millennials, Gen Z shoppers still value in-store experience

Klarna study shows millennials, Gen Z shoppers still value in-store experience

Feb. 15, 2019

Klarna, an European fintech that has expanded into the U.S., has released a study showing 46 percent of millennial and Generation Z consumers will spend more on fashion if allowed to try on clothing before making a purchase.

The study of 1,000 consumers showed 29 percent of shoppers like to browse the item online and then buy in-store, according to a press release on the survey data,

The data also revealed 66 percent of shoppers want a free and easy return policy, while 53 percent say a slow and expensive return policy would cause them to abandon the retailer.

About one third of shoppers would like to be able to pay in four equal installments, while 24 percent say that the ability to spread out payments would lead them to buy more expensive items.

In addition, 36 percent of shoppers will abandon an online purchase if the retailer lacks a solid return policy, while 31 percent will abandon the purchase if the checkout process takes too long.

The report showed Generation Z shoppers, aged 16-24, shop about 18 times per year, and in some cases make online purchases 1-3 times per month.

Klarna last month announced that rap icon Snoop Dogg has made an investment in the firm. The firm, founded in Stockholm, Sweden in 2005, has its U.S. headquarters in Columbus, Ohio.

 


Topics: Mobile Banking, Region: EMEA, Retail



Related Content


Latest Content

via Latest Media
article link : https://www.mobilepaymentstoday.com/news/klarna-study-shows-millennials-gen-z-shoppers-still-value-in-store-experience/

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *